Mark Ferguson

Mark is our Associate Consultant for marketing and public relations, with over twenty years’ experience delivering stakeholder engagement and media campaigns across a wide range of industry sectors. He is also a member of the Chartered Institute of Public Relations and a former business magazine editor.

 

Mark is particularly able to offer expertise on how hoteliers and associated businesses can enhance their profiles and reputation by employing PR effectively. Speaking of the challenges faced by the hospitality sector, he says:

“Demanding consumers, social media management and embracing new technology are among the leading communications challenges facing the hospitality sector.

"Effective PR and marketing is at the heart of helping a hospitality business' story, achievements, plans and brand stand out from the competition. It’s crucial to be organised, creative, engaged with your staff, and fully focused on your target audiences. If you’re going to be successful in these endeavours, then quality over quantity is the name of the game”.

 

Mark always says that good PR is all about ‘telling the truth persuasively,’ and that in today’s 24/7 media and online world it is vital to have a clear message that is seen and heard by those who matter to your organisation.

 

He is a regular press, radio and television contributor on subjects ranging from leadership and cyber security, having appeared in media including The Times, Daily Express, BBC, The Guardian, The Gadget Show and the Daily Mail to name just a few.

About Us

Xenowledge Ltd provides consultancy services and software for hospitality and software businesses.

Contact Us

Phone

UK +44 7968283329

Greece +30 698 7748509

Email info@xenowledge.com

Company Registration Number 12245515

Registered Office The Old Leather Works 58 Ivy Road Northampton UK NN1 4QT

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